Visiting Preston’s Roberts Steel Hairdressing

How Natalie and Her Team Strengthened Their Salon Brand with Your Brand Hair Products

At Your Brand Hair Products, we always enjoy visiting the salons and professionals who use our products to grow their businesses. This week, we travelled to Preston to visit Robert Steel Hairdressing, and speak with Natalie Roberts-Steel about how launching a personalised haircare range has benefited the salon.

It was fantastic to hear first-hand how own-brand products have helped strengthen customer loyalty, improve retail sales and create a stronger salon identity.

Creating a More Personal Client Experience

Natalie explained that before working with Your Brand Hair Products, the salon stocked a range of well-known haircare brands. While clients enjoyed the products, they were widely available online and on the high street, meaning they did little to reinforce the salon’s own brand once customers left the salon. Launching a personalised product range changed that completely.

By offering professional-quality products carrying the Roberts Steel Hairdressing branding, the salon created something exclusive for its clients. Customers now leave with products that feel connected to their salon experience, helping to build a stronger relationship between the business and its clients.

Every time a client uses the products at home, they are reminded of the salon, the service they received and the stylists they trust. That continued connection is incredibly valuable for independent salons looking to stand out in a competitive industry.

Natalie mentioned that clients have responded extremely positively to the range. Many customers enjoy the idea of supporting a local salon brand rather than buying generic products from large retailers. The products feel more personal, more professional and more closely linked to the salon experience itself.

One of the most interesting parts of our conversation was hearing how much care Natalie put into selecting the final range. Rather than simply choosing products quickly, she worked closely with both her team and loyal clients to really understand what people wanted from the salon’s retail offering.

From product performance and packaging choices to styling results and overall presentation, Natalie wanted feedback from the people who would actually be using the products every day. This helped ensure the final collection genuinely reflected the salon, its clients and the experience they wanted to create.

At Your Brand Hair Products, we believe salons should benefit from every recommendation they make. Instead of sending clients elsewhere to buy products online, salons can keep that trust, loyalty and revenue within their own business.

Building Loyalty and Increasing Retail Sales

One of the biggest benefits Natalie discussed during our visit was the impact the branded products have had on customer loyalty and retail sales.

Retail has always been an important part of the salon industry, but many salons struggle to make product recommendations feel natural. Natalie explained that having a personalised range has completely changed the conversation around retail within the salon.

Rather than recommending another company’s products, the team is now promoting products carrying the Roberts Steel Hairdressing branding. This makes product recommendations feel far more genuine and connected to the service clients receive.

Customers are more engaged during consultations, ask more questions about aftercare and are more interested in maintaining their hair between appointments. As a result, retail becomes a seamless extension of the salon experience rather than feeling like an additional sales process.

Natalie also highlighted the fact that clients regularly return specifically to repurchase products from the salon. Because the products are exclusive to Roberts Steel Hairdressing, customers cannot simply purchase them elsewhere online or on the high street.

This helps strengthen long-term relationships between the salon and its clients while also creating additional repeat business.

For independent salons, this can make a huge difference. Retail sales provide an important additional income stream without increasing appointment hours, and own-brand products allow salons to invest directly into promoting their own business rather than another company’s brand.

Simple, Professional and Tailored Support

During our conversation, Natalie also spoke positively about the support received throughout the process of creating the salon’s branded range.

At Your Brand Hair Products, we understand that salon owners already manage incredibly busy schedules, which is why we focus on making the entire process simple, straightforward and fully tailored to each business.

From selecting products and fragrances to label design and packaging, our team works closely with every client to help create a range that reflects their salon perfectly.

Natalie explained how valuable that flexibility was throughout the process. She was able to explore every aspect of the range in detail, from the type of products she wanted to stock through to packaging styles, bottle designs and label finishes.

Having the ability to customise those finer details helped ensure the finished collection matched the salon’s image perfectly and created the premium feel clients expect when visiting Robert Steel Hairdressing.

Most importantly, Natalie felt listened to and supported throughout the entire journey. Creating a branded range is a big step for any salon, and ensuring clients feel heard and involved is something we place huge importance on at Your Brand Hair Products.

Every salon is different, and every product range should reflect the personality, professionalism and identity of the business behind it.

A Great Visit to Preston

Our visit to Roberts Steel Hairdressing was a fantastic opportunity to see first-hand how salon-branded products can positively impact independent businesses.

Speaking with Natalie about her experience reinforced why more salons are choosing to launch their own branded collections. From improving client loyalty and strengthening branding to increasing retail sales and creating a more professional customer experience, the benefits are clear to see.

We would like to thank Natalie and the entire team at Roberts Steel Hairdressing for welcoming us into the salon and sharing their journey with us.

If you are a salon owner, barber or hair professional thinking about launching your own branded haircare range, there has never been a better time to take the next step.

At Your Brand Hair Products, we help businesses create premium personalised haircare products designed to strengthen their brand, support retail growth and build stronger client relationships.

Discover how easy it is to create your own professional product range and start building a stronger salon identity today.